Search engine optimization is about applying great marketing strategies and techniques to have a site visible on the first pages of search engines. Having a website set up and running is not all for anyone who wants to exploit the power of the internet in business. You will definitely have to do more than just that if you expect to beat all other competitors in your niche as they already have done what you might have done in the beginning. For this reason you have to learn some effective SEO techniques and apply them to your business' website. Below is a breakdown of the steps to follow explained in a layman's language.
First and foremost, your site will need to have a customized name, often called the 'keyword', and which relates to what your business is selling or offering. For instance, if your site deals with bean bags, then its name, which is also called the 'URL' will have the name 'beanbag' somewhere in it. This makes it easier for millions of internet users who are interested in finding bean-bag related information, as the search engines will only give the first priority to URLs which relate to bean bags.
Second step that follows naming of a website is its content management and its basic design. Simple factors such as the color of the website's landing page and page title play a big role in maintaining viewers' reading trends. Readers are either attracted or bored by this reason, which also determines the bounce rate of your site. Bounce rate is the rate at which visitors click on your site and exit its first page immediately. Lower bounce rate indicates positive progress of viewer interest in your site. Content management comes along quality of material and information display in your site. Only by maintaining your viewers or at least holding them on your site for the first few minutes you will be able to market your business through the web.
Third step involves building and maintaining links to your site. This is achieved in various means such as exchange of URLs through blogging and use of social media marketing tools. All sites that relate to a given niche compete for recognition by search engines. Though there are several factors that are considered by search engines in relation to page ranking, link building contributes most. Writing and submitting informative and quality articles to article directories is one of the best link building strategies. Such articles should contain your keyword and link back to your site's URL. The more articles you have submitted to article directories that relate to your site, the better you are as a candidate of search engine rank tests.
When all that pertains to search engine optimization is done and considered, be sure to have your site maintained and updated often. During maintenance, be sure to use ping tools such as 'ping-O-matic' to update search engines all over the internet about new changes to your website. Also make sure that you keep track of visitors' trends in your site by use of analysis tools such as the 'google analytics' as this will help you in decision-making before you decide on any next move. Your site should also be supplied with fresh content and advertised through social media and feeder tools such as the 'RSS' feeder. Finally, ensure that you provide a channel through which viewers and interested parties can contact you and you can respond appropriately. With these simple but effective search engine optimization techniques, you will be better placed in search engines' results.
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