A site map is something that every website should have to help them obtain high rankings on the SERPs. Increasing traffic to a website is always a smart thing to do. Therefore, web pages with site maps do better than those that do not have them. They also tend to outrank those websites that do not have site maps. Therefore, it is smart for business or a website owner to spend the time to learn how to generate a site map. This one action will help the business or business owner get more traffic and have better rankings on the search engines rankings.
A site map can help a person bring more traffic to their website. Pages on a website are far more visible when a site map is used to tell the search engines what web pages are available for public consumption. A search engine has trouble indexing a website if that website does not have a xml map. A xml map tells a search engine where all its pages are located and how to access them. Therefore, a search engine has an easier time finding all the pages contained inside a website.
Each page can rank for a different keyword or even the same keyword (in some cases) when a well formatted xml site map is used to direct the search engine spiders. Therefore, a map gives a website a considerable advantage over those websites that do not have a xml map. When a search query is engaged, the sites that do not have a site map become subject to the whims of the search engine. The search engines will attempt to find all the web pages on a website; however, they will usually be unsuccessful at this activity. The website will experience far as less traffic than it will receive if the issue continues.
A xml map can link your web pages together. Inter- site linking is extremely beneficial because (as stated before) the SERPs use the map to index every page on a website. Once every page is indexed, they can rank each page or appropriate keywords. Not only that, every page lends page authority to the other pages and allows the other pages to have greater authority. Greater search engine rankings are possible because the pages are linked together and they leak page rank authority amongst themselves.
Finally, there are some website owners who like to build a visual site map so that their visitors can navigate their site easier. It is vital to note that this is different from the xml map generated for search engine purposes. The truth is that a sitemap generated for search engines is generally not readable by a person who is untrained in reading xml files. The map does not make much sense in the context of itself. Therefore, a person trying to generate a xml map for their users is better off following a template (like a navigation bar). This allows the user to figure out where they are at all times and how to get to the next place remarkably easily.
In closing, a site map is something that every strong website should have because it allows the website to have better rankings. Therefore, a business or a website owner should spend time learning how to generate a xml map. A site map will help them make a lot more money in the future and will help the website gain competitive positions in the SERPs.
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