SEO, as experts have said innumerable times, is an ever-evolving art and science. From the nascent days when SEO was a mystery for many, till now when SEO is a term everyone knows and uses, SEO has seen many changes. The past has historical purposes mainly so let's talk about present SEO practices. Popular SEO practices can be categorized broadly into two segments. The first one is optimizing a website itself for a better ranking, often known as direct optimization. The other one is to submit articles, contribute to blogs, and spread PR campaigns to get the leverage in an indirect way i.e. indirect optimization. The question is what to expect in the near future as algorithms and user habit is continually changing.
Search engine algorithms have seen major changes in recent days. The engine wants to find more relevant and vital information for the user. They want to put forward websites which can provide the user the information they are seeking, sites whom the user will trust and believe and sites which don't have spammy materials. The phrase which is becoming increasingly popular is "high quality relevant information". More and more stress is being put on the content itself and not on how well linked or hyped it is.
Now, if this trend continues, if relevant, clear, substantive and targeted content decides the ranking then providing such content is going to be the key of Search Engine Optimization from now on. And thought leadership is nothing else than that. If thought leadership takes over from traditional SEO practices then SEO will consist of incorporation, making strategy, conceiving the product and making money.
Thought leadership's proper use will serve two purposes if my guess is correct. Firstly it will ensure top rank for any website adopting it and secondly it will add a huge amount to the cumulative human knowledge which can be found online. If search leadership SEO practice is followed then the search engines will find what they want to offer to the user, relevant and useful content and in return they will reward that site with a higher rank. When the search engine algorithms improve further, if not already improved enough, then they will determine the rank by the comparative quality of content. If the rank is lower means the content quality needs to be improved. As simple as that!
It is amazing at the speed technology is evolving and presenting new business ideas, challenges and solutions to us. Thought leadership which is a relevantly new term has gained importance as a solution in the fast-changing SEO world. Search engine algorithms will get further modified, social media will interact and interfere with our daily lives more and user demand from a search engine will change to an altogether new direction, but looking at the fact that thought leadership is platform independent, this approach is going to stay for long.
Why Keywords Are Essential to SEO Hire Freelance Writers - Freelance Writers for Hire RSS SEO Search Engine Optimization for Beginers Commercial Roofers Website SEO Services and Success in Roofing Company's Website Promotion Valuable Optimization Tips for Online Entities
0 comments:
Post a Comment